Shopify guides
What we have learned across more than 500 projects, organized by topic: migrating to Shopify without losing SEO, choosing a platform, selling abroad, B2B, payments, taxes and conversion.
Getting started
- Checklist before launching a Shopify store in SpainShopify launch checklist for Spain: domain, payments, IVA, shipping, legal pages, cookies, emails, test orders, analytics and basic SEO before you open.4 min read
- How to choose a Shopify agency in Spain: the questions to askWhat to ask before hiring a Shopify agency in Spain: templates or custom code, ownership, fixed price, training, support and reviews you can verify.5 min read
- How much a Shopify store costs and what drives the priceWhat drives the cost of a Shopify store: plan, theme, apps, payment fees, development, migration and maintenance. What you pay for and how to budget.5 min read
- Custom theme or Theme Store template: how to chooseCustom Shopify theme vs Theme Store template: the real pros and cons of each, when each option makes sense and the questions to ask before you decide.5 min read
- Taxes and IVA on Shopify: setting up a store based in SpainHow to set up VAT on Shopify for a Spanish store: tax-inclusive prices, EU sales and OSS, the Canary Islands, Ceuta and Melilla, and compliant invoices.5 min read
- How to prepare a project brief for your Shopify agencyWhat to include in your Shopify agency brief: goals, catalog, references, integrations, content, budget and timeline, for accurate, comparable proposals.5 min read
- Shopify plans explained: which one to choose for your storeThe real differences between Basic, Grow, Advanced and Plus: locations, staff, checkout, B2B, shipping and fees. How to pick a plan without overpaying.5 min read
- What a Shopify ecommerce consultant does and when to hire oneWhat a Shopify ecommerce consultant does, how they differ from a developer or a Shopify agency, and when it makes sense to hire one for your online store.4 min read
- Shopify agency or freelancer: which one fits your projectThe real differences between hiring a Shopify agency or a freelancer: scope, continuity, risk and code ownership. How to choose based on your project.5 min read
- What a turnkey Shopify project includes, phase by phaseWhat a turnkey Shopify store project includes: phases, deliverables, setup, content, testing, launch and training. Know exactly what to ask for in a quote.4 min read
- How long it takes to build a Shopify store, and what it depends onWhat drives the time it takes to build a Shopify store: scope, design, catalog, migration, integrations and decision speed. Plus how to avoid delays.4 min read
- Common mistakes when launching a Shopify store and how to avoid themThe most common mistakes when launching a Shopify store: too many apps, a poorly structured catalog, confusing shipping, no redirects and no analytics.4 min read
Migration
- How to migrate from WooCommerce to Shopify, step by stepA step-by-step guide to migrate WooCommerce to Shopify: categories, variants, metafields, plugins, customers, orders and redirects so you keep your SEO.5 min read
- How to migrate from PrestaShop to Shopify without losing data or SEOHow to migrate PrestaShop to Shopify: combinations to variants, features to metafields, modules, multistore and 301 redirects so you keep your SEO intact.4 min read
- How to migrate from Magento or Adobe Commerce to ShopifyHow to migrate from Magento or Adobe Commerce to Shopify: configurable products, attributes, multi-store, customer groups, extensions and 301 redirects.5 min read
- How to migrate from Wix to Shopify step by stepGuide to migrating from Wix to Shopify: export products and customers, rebuild the design, move the blog and domain, and redirect URLs without losing SEO.5 min read
- How to migrate from Squarespace to Shopify step by stepHow to migrate from Squarespace to Shopify without losing SEO: export products and customers, rebuild the design, set up 301 redirects and move the domain.5 min read
- Migrating from BigCommerce to Shopify without losing SEO or dataHow to migrate from BigCommerce to Shopify: products, options, modifiers, customers, orders, 301 redirects and integrations. Process and common pitfalls.4 min read
- Importing products to Shopify: CSV, Matrixify and best practicesHow to import products to Shopify with CSV or Matrixify: required columns, variants, images, metafields and the typical errors in bulk product uploads.4 min read
Platform
- Shopify or WooCommerce: an honest comparison to help you decideShopify vs WooCommerce compared: hosting, maintenance, security, apps vs plugins, total cost and scalability, plus when WooCommerce still makes sense.5 min read
- Shopify or PrestaShop: an honest comparison for stores in SpainShopify vs PrestaShop for a store in Spain: hosting, modules vs apps, maintenance, payments, multistore, real total cost and when each one fits best.5 min read
- Online Store 2.0 explained: JSON templates, sections, metafields and metaobjectsShopify Online Store 2.0 explained: JSON templates, sections on every page, blocks, metafields and metaobjects, and how your team edits without code.5 min read
- Too many Shopify apps: how to audit them and which ones to replaceHow to audit the apps on your Shopify store, what to replace with native features or theme code, and which apps to keep, like reviews or invoicing.5 min read
- Shopify Flow: what it is and which automations save you timeWhat Shopify Flow is, how triggers, conditions and actions work, useful automation examples for your store, and when you need a custom integration instead.5 min read
- Shopify Markets: how to sell in several countries from a single storeHow to sell in multiple countries with Shopify Markets: languages, currencies, pricing per market, domains, taxes and when to use expansion stores instead.5 min read
- Shopify or Magento (Adobe Commerce): which to choose for your storeShopify vs Magento: hosting, maintenance, total cost, B2B, multi-store, customization and technical team. Find out which platform fits your online store.5 min read
- Shopify or Wix: which platform to choose for your online storeShopify vs Wix for selling online: catalog, checkout, payments, apps, SEO, international sales and growth. The real differences and when to choose each.5 min read
- Shopify POS: physical and online store with one inventoryHow Shopify POS connects your physical store and online store: shared inventory, POS Pro, in-store pickup, returns and compatible hardware explained.5 min read
- How to manage inventory across multiple locations in ShopifyHow to manage stock across several warehouses and stores in Shopify: locations by plan, order routing rules, inventory transfers and local pickup.5 min read
- Shopify metaobjects: what they are and what to use them forWhat Shopify metaobjects are, how they differ from metafields and how to use them for size charts, spec sheets, FAQs or their own pages in your store.5 min read
- How to set up a Shopify store in multiple languagesHow to build a multilingual Shopify store: Translate & Adapt, Catalan and English, Shopify Markets, URLs per language and multilingual SEO with hreflang.5 min read
- Headless Shopify with Hydrogen: when it makes senseWhat headless Shopify with Hydrogen and Oxygen is, its benefits and costs compared with an Online Store 2.0 theme, and which projects it makes sense for.5 min read
- Cookies and GDPR on a Shopify store: banner and consentCookies and consent on Shopify: the native banner, Customer Privacy API, pixel permissions and consent apps. A technical guide, not legal advice.4 min read
- Shopify or Squarespace: which one to choose for selling onlineShopify vs Squarespace for selling online: catalog, checkout, payments, international, B2B, retail and apps. When each one fits your business and why.5 min read
- Shopify or a custom-built store: when to choose each oneShopify or a custom-built online store: maintenance cost, security, checkout, scalability and flexibility. When each option pays off and what you take on.5 min read
- Shopify staff accounts and permissions: who can do whatHow to manage users, roles and permissions in Shopify: staff, collaborators and the store owner, and how to give each person only the access they need.4 min read
- Shopify store security: accounts, apps and fraudulent ordersHow to protect your Shopify store: two-step authentication, permissions, app reviews and order fraud analysis. What Shopify covers and what is up to you.4 min read
- Web accessibility on Shopify: building a store everyone can useHow to make a Shopify store accessible: contrast, alt text, keyboard navigation and themes, plus what the European Accessibility Act means for ecommerce.4 min read
SEO and performance
- 301 redirects when migrating to Shopify: how to keep your SEOHow to keep your SEO in a Shopify migration: build the URL map, add 301 redirects in the admin or by CSV, understand Shopify URLs and use Search Console.5 min read
- Technical SEO on Shopify: what the platform handles and what is up to youA technical Shopify SEO guide: titles, collections, fixed URL prefixes, canonical tags, structured data, sitemap, blog, images and Search Console.5 min read
- Shopify speed: how to improve LCP, INP and CLS with real user dataHow to improve Shopify speed and Core Web Vitals (LCP, INP and CLS): what slows your store down, how to measure with real user data and what to fix first.5 min read
- Shopify store audit: what to review and in what orderWhat to review in a Shopify store audit: theme, apps, speed, SEO, catalog, checkout, analytics and privacy, in the right order and with clear priorities.5 min read
- How to change your Shopify theme without breaking anythingHow to change your Shopify theme without losing sales or SEO: what is kept, what is not, apps, metafields, templates, testing and publishing, step by step.4 min read
- Shopify collection pages that sell and rankHow to build Shopify collection pages that rank and sell: structure, automated conditions, SEO copy, filters, sort order and custom collection templates.5 min read
- Product photos for Shopify: formats, sizes and performanceFormats, sizes and weight for Shopify product photos: official limits, aspect ratio, alt text, video and how to upload them without slowing your store.5 min read
Sales and conversion
- How to build a Shopify product page that convertsHow to build a Shopify product page that converts: photos, variants, visible price and shipping, returns, reviews, metafields and a mobile first layout.5 min read
- Shopify payment methods for stores in SpainWhich payment methods to offer on your Shopify store in Spain: Shopify Payments, PayPal, third-party gateways, cash on delivery, bank transfer and Bizum.5 min read
- How to redesign a Shopify store without losing sales or SEOHow to redesign your Shopify store without losing sales or SEO: a prior audit, a parallel theme, content, apps, analytics, testing and a safe launch.5 min read
- How to customize the Shopify checkout on each planWhat you can customize in the Shopify checkout on each plan: checkout editor, UI extensions, Shopify Functions and the options only Shopify Plus supports.5 min read
- How to set up shipping in Shopify for a store based in SpainHow to set up Shopify shipping from Spain: zones, profiles, weight or price-based rates, the Canary Islands, local pickup, carriers and shipping apps.5 min read
- Shopify returns: how to handle them without wasting timeHow to manage returns and exchanges in Shopify: return rules, customer requests, return labels, refunds and final sale items, without wasting hours.5 min read
- Shopify filters and search with Search & DiscoveryHow to set up Shopify filters and search with the Search & Discovery app: metafield filters, synonyms, product boosts and recommendations that sell more.5 min read
- Shopify subscriptions: the native app and its alternativesHow to sell subscriptions on Shopify: the Shopify Subscriptions app, alternative apps, supported gateways, the customer portal and what to check first.5 min read
- Product bundles on Shopify: how to build them rightHow to sell bundles on Shopify: the Shopify Bundles app, fixed bundles and multipacks, inventory by component, Shopify Functions and alternative apps.5 min read
- Google Shopping on Shopify: Merchant Center and the Google & YouTube appHow to connect Shopify to Google Merchant Center with the Google & YouTube app: requirements, product feed, common errors and Shopping campaigns explained.5 min read
- Shopify analytics: native reports, GA4 and customer eventsHow to measure a Shopify store: native reports, GA4 through the Google & YouTube app, customer events and custom pixels, without duplicating your data.4 min read
- How to recover abandoned carts on ShopifyHow to recover abandoned carts on Shopify: Shopify Messaging automations, Shopify Flow, when to send, what to say and how marketing consent works in Spain.5 min read
- A Shopify homepage that converts: structure and sectionsWhich sections a Shopify store homepage needs, in what order and why: hero, collections, trust, brand content, mobile and performance, with practical tips.5 min read
- Shopify product descriptions that sell and rankHow to write Shopify product descriptions that sell and rank: structure, benefits, metafields, SEO, AI drafts and duplicate content, with clear examples.5 min read
- Product reviews on Shopify: apps and best practicesHow to show product reviews on Shopify now that the Product Reviews app is gone: which app to choose, rating metafields and getting review stars in Google.5 min read
- Upselling and cross-selling on Shopify: how to do it rightHow to raise average order value in Shopify with upselling and cross-selling: native Search & Discovery recommendations, cart offers, bundles and apps.5 min read
- How to sell on Instagram and Facebook with ShopifyHow to connect Shopify to Facebook and Instagram: synced catalog, product tags, Meta pixel, Conversions API and the most common mistakes to avoid.5 min read
- TikTok and Shopify: sales channel, pixel and TikTok ShopHow to connect Shopify to TikTok: the official app, the pixel, catalog ads and TikTok Shop in Spain. What to check before you start selling on TikTok.4 min read
- Selling on Amazon and other marketplaces from ShopifyHow to sell on Amazon, eBay and other marketplaces from Shopify with Marketplace Connect or other apps: catalog, stock, orders and what to review first.5 min read
- Email marketing on Shopify: Shopify Email and KlaviyoEmail marketing on Shopify: what Shopify Messaging offers, when to move to Klaviyo, the key automations to set up, segments and subscriber consent.5 min read
- Loyalty programs and gift cards on ShopifyGift cards, store credit and points programs on Shopify: what's native, what needs an app and how to build a customer loyalty program people actually use.5 min read
- Pre-orders and product reservations on ShopifyHow to take pre-orders on Shopify: purchase options, full or partial payment, charging at fulfillment, stock limits, delivery dates and pre-order apps.4 min read
- Personalized products on Shopify: engravings, custom text and made-to-order optionsHow to sell personalized products on Shopify: line item properties, metafields, variants and apps. Which option fits engravings, custom text or uploads.5 min read
- How to measure whether your Shopify store works: the key metricsHow to tell if your Shopify store is working: conversion rate, average order value, repeat purchases and customer lifetime value (LTV), and how to read it.4 min read
- Selling in Portugal and France from your Shopify storeHow to sell in Portugal and France from your Shopify store in Spain: Shopify Markets, translation, domains, pricing, shipping and returns, step by step.4 min read
Shopify Plus and B2B
- Shopify Plus: what it is, what it adds and when the upgrade is worth itWhat Shopify Plus adds over other plans: Checkout Extensibility, custom Shopify Functions, expansion stores and unlimited B2B catalogs. When it pays off.5 min read
- Shopify B2B: how to sell wholesale with ShopifyHow Shopify B2B works: companies, locations, catalogs, payment terms and minimum quantities. What each plan allows and when to use a separate B2B store.5 min read
- Upgrading from Shopify to Shopify Plus: what changes and how to do itWhat changes when you upgrade to Shopify Plus: checkout, Functions, B2B, expansion stores and staff. How to prepare the move without rebuilding your store.5 min read
- Expansion stores and multi-store setups with Shopify PlusHow Shopify Plus expansion stores work: how many are included, what is shared, what doesn't sync and when they make more sense than Shopify Markets.4 min read
Your next Shopify store starts here
Tell us about your project in a few minutes. If it’s a fit, you book a 30-minute call with a developer and we send you a fixed-price proposal.
Tell us about your projectWe reply within 24 hours