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Shopify store design for beauty and cosmetics brands

In beauty, customers read the whole product page: ingredients, how to use it, skin type and reviews. And if the product works for them, they buy it again. We build your Shopify store for both, with product pages organized through metafields and replenishment that doesn't depend on the customer remembering.

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This is for you if…

  • Your product pages mix ingredients, usage and benefits into one block of text
  • You sell routines and want to offer them as bundles
  • Your customers come back and you want them to do it through a subscription
  • You want to give away samples without handling them by hand

A Shopify agency for beauty brands

Shopify's official Spanish blog lists health and beauty among the niches Weblineo's clients come from. We work only with Shopify and design every product page so technical information reads well on mobile.

  • INCI ingredients and usage in metafields
  • Filters by skin type, concern or ingredient
  • Routines and bundles with Shopify Bundles
  • Replenishment subscriptions
  • Samples in the cart

Product pages built on data, not paragraphs

We store the INCI list, directions, warnings, skin type and size in metafields. The theme shows them in tabs or blocks, always in the same place, and with Search & Discovery some of them become collection filters. Your team fills them in from the admin or through an import.

Routines, bundles and replenishment

A cleanser, serum and moisturizer routine sells better as a bundle. Shopify Bundles, free on all plans, creates the bundle and deducts stock from each product. For products that run out and get repurchased, the Shopify Subscriptions app lets you sell on subscription at the frequency the customer chooses.

Regulations and legal copy

Cosmetics have their own rules on labeling, claims and the responsible person for the product. We don't give legal advice: what your product page must say has to be approved by your advisor or your safety assessor, and we make sure the theme displays it clearly.

Shall we look at your store?Tell us what you need and we’ll send you a fixed-price proposal.

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How we build your Shopify beauty store

  1. Form and video call

    Your brand, your catalog, how you sell routines and what data each product has.

  2. Fixed proposal

    Metafield structure, bundles, subscriptions and price in writing.

  3. Catalog and theme on a test store

    Product pages, filters, bundles and subscriptions on a test store.

  4. V1 review

    You review the product pages with your team and whoever approves the copy.

  5. Launch and training

    We go live and show your team how to load products, bundles and subscriptions.

Guide to selling beauty products on Shopify

How to organize product pages, routines, replenishment and samples for a beauty brand on Shopify.

The product page in beauty

Beauty shoppers compare. They want to know whether the product suits their skin, what's in it, how to use it and what others think. If that information is buried in one long paragraph, they won't find it on their phone.

That's why we split it into metafields: each piece of data has its place in the admin and its place on the product page. It also lets you filter collections by skin type or concern and reuse the data in Google Shopping or in emails.

  • Full INCI list
  • Directions and warnings
  • Skin or hair type
  • Size and contents
  • Key ingredients with an explanation

Key ingredients with metaobjects

If your brand works with ingredients that appear in several products, such as a specific active, we create them as metaobjects with their name, image and explanation. Each product links to its own, and the theme shows them on the product page.

That way you can also have a page for each ingredient listing every product that contains it, without duplicating copy.

Subscriptions and routine bundles

Replenishment is what makes a beauty customer profitable. With the Shopify Subscriptions app, the customer picks one-time purchase or subscription on the product page and manages deliveries from their account. Reminder and welcome automations are set up with Shopify Messaging or your email tool.

Routines are sold as bundles with Shopify Bundles, each with its own product page, photos and price, without creating fake products that throw off your inventory.

Reviews, samples and loyalty

Reviews carry a lot of weight in beauty. We choose a review app that doesn't weigh the store down and show the rating on the product page and on product cards.

Samples can be added to the cart automatically above a certain order value, or the customer can choose them. With Shopify Flow, free on Basic, Grow, Advanced and Plus, you can tag customers who receive a sample so you can offer them the full-size product later.

Have a project in mind?We reply within 24 hours, with training included and a fixed price.

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Why Weblineo

Shopify only. 5.0 out of 5 from 151 reviews in the Shopify Partner Directory.

  • Zero templates

    Every store is designed and coded for your catalog and the way you sell. Never a Theme Store theme with your logo on top.

  • Training included

    It comes with every proposal. We want you to own your store and your business, not the other way around, as happens with so many agencies.

  • Fixed price

    Scope, price and launch date in writing before we start. No surprises halfway through the project.

  • The code is yours

    The theme and integrations live in your Shopify account from day one. Everything documented and editable from the theme editor.

Frequently asked questions

What clients ask us most about Shopify store for beauty.

Where do the INCI ingredients go?

In a product metafield. The theme shows it on the product page in the format you choose, and your team edits it from the admin without touching the description text.

Can I sell on subscription?

Yes. The Shopify Subscriptions app lets you offer one-time purchase or subscription on the same product page. If you need features it doesn't have, we look at another subscription app.

How do I give away samples with every order?

There are several ways: add the sample to the cart above a certain order value, let the customer choose it, or include it during fulfillment. We pick the one that fits your logistics.

Will you tell me what to put on the label or the product page?

No. That's a regulatory matter and your advisor or safety assessor needs to review it. We lay it out so it reads well.

Can I filter by skin type?

Yes. We store skin type in a metafield and turn it into a filter with the Search & Discovery app.

Can ingredients be imported in bulk?

Yes. Metafields can be loaded with a CSV import or an import app, without filling them in product by product.

Can I sell wholesale to pharmacies or shops?

Yes. B2B on Shopify supports catalogs and prices for business customers: up to 3 catalogs on Basic, Grow and Advanced, and unlimited on Plus.

Which review app do you use?

It depends on your volume and whether you need photos, Q&A or syndication to Google. We recommend one and integrate it into the theme.

Your next Shopify store starts here

Tell us about your project in a few minutes. If it’s a fit, you book a 30-minute call with a developer and we send you a fixed-price proposal.

Tell us about your projectWe reply within 24 hours