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Shopify store design

We design your store with your brand's identity and build it on Shopify with no template in between. We start with mobile, which is where most of your customers buy.

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This is for you if…

  • Your store looks like any other brand
  • You sell well on social media but your website falls short
  • You've grown and your store can't keep up

Custom design vs. an adapted template

An adapted template changes colors and fonts on a structure built for another store. We design the structure around your catalog, your audience and the way you sell.

Redesign without losing SEO or data

A Shopify redesign doesn't touch your products, customers or orders. We keep the URLs and metadata that already rank, and anything that changes address gets its 301 redirect.

Mobile first, on every template

Home, collections, product page and cart are designed for mobile first and then scaled up.

  • Product pages with the information that answers questions
  • Collections with filters people actually use
  • A cart with shipping, add-ons and trust signals in plain sight

From design to an editable theme

What we design becomes sections and blocks you move around in the theme editor. The design never gets locked in the code.

Shall we look at your store?Tell us what you need and we’ll send you a fixed-price proposal.

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How we design your Shopify store

  1. Brand and references

    We start from your identity, your catalog and the websites you like, and look at what works in your store today and what doesn't.

  2. Structure, mobile first

    We define navigation, collections and the product page with the mobile screen in mind first.

  3. V1 design

    We design and build the first version on a test store with your real products.

  4. Review with you

    You go through it, test it and we apply your changes before we finish.

  5. Launch without losing SEO

    We launch keeping URLs, titles and descriptions, and redirecting anything that changes.

A guide to Shopify store design and redesign

What shapes the design of an online store, when it's time to redesign and how to do it without losing what already works.

What makes a Shopify store sell

Store design is more than looks: it decides whether customers find the product, understand what they're buying and reach checkout without doubts. That's why we start with structure (navigation, collections, search and filters) before colors.

The product page carries the most weight in the decision. There we organize the information to answer your customers' typical questions: photos that show the product in use, clear variants, visible delivery times and shipping costs, returns and reviews.

  • Navigation built around your catalog
  • Collections with useful filters
  • A product page that answers questions
  • A cart with shipping and trust signals in plain sight

Custom design vs. a template

A Theme Store template is adapted by changing colors, fonts and photos on a structure built for another store. It works as long as your brand and catalog fit it; when they don't, it ends up patched together with apps.

With a custom design, the structure comes from your business. The result is a store that's recognizably yours, lighter and easier to change, because every piece becomes an editable section.

When to redesign a Shopify store

It's usually time when your brand has evolved and the website hasn't, when traffic arrives but doesn't convert, when the store is slow on mobile or when every change means asking someone else. Also when the theme is old and not Online Store 2.0, because that limits what your team can edit.

A Shopify redesign doesn't touch products, customers or orders: it changes the theme. If we also keep the URLs and metadata that already rank, the change shows in the experience, not in your organic traffic.

Truly mobile first

Most visits to an online store come from mobile, so every template is designed for that screen first: buttons within thumb reach, images that load fast and key information above the fold.

Then we scale the design up to desktop, making use of the extra space without changing the buying logic.

Have a project in mind?We reply within 24 hours, with training included and a fixed price.

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Why Weblineo

Shopify only. 5.0 out of 5 from 151 reviews in the Shopify Partner Directory.

  • Zero templates

    Every store is designed and coded for your catalog and the way you sell. Never a Theme Store theme with your logo on top.

  • Training included

    It comes with every proposal. We want you to own your store and your business, not the other way around, as happens with so many agencies.

  • Fixed price

    Scope, price and launch date in writing before we start. No surprises halfway through the project.

  • The code is yours

    The theme and integrations live in your Shopify account from day one. Everything documented and editable from the theme editor.

Frequently asked questions

What clients ask us most about Shopify design and redesign.

How many rounds of changes are there?

We pause development once we have a V1 with the agreed visual direction, review it with you and make the changes you want before we finish.

Does a redesign affect SEO?

Done right, no. We keep URLs, titles and descriptions, and redirect anything that changes.

Can I keep my current theme?

Yes. If your theme is a good foundation, we improve it instead of starting from scratch. If it has reached its limit, we'll tell you.

How much does Shopify store design cost?

It depends on the number of templates and what needs to be built. After the video call we send you a proposal with a fixed price and launch date.

Do you also design the logo or brand identity?

We work with your brand identity. If it isn't defined yet, we talk it through on the call and point you in the right direction.

Will the store keep selling during the redesign?

Yes. We work on a copy of the theme and publish the new design once it has been reviewed.

Do I need professional photos?

They help a lot, especially on the product page. If you don't have them yet, we design with what's available and tell you which images to prepare to get the most out of the design.

Can I change the design myself later?

Yes. Every part of the store is a section you can move, duplicate or edit from the Shopify theme editor, with configurable colors and fonts.

How long does a redesign take?

It depends on the number of templates and what needs to be built. The launch date is written into the proposal.

Will I see the design before it goes live?

Yes. We build a V1 on a test store with your real products, you review it and we apply your changes before launch.

Your next Shopify store starts here

Tell us about your project in a few minutes. If it’s a fit, you book a 30-minute call with a developer and we send you a fixed-price proposal.

Tell us about your projectWe reply within 24 hours