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Shopify agency for brands based in Madrid

We work with Madrid-based brands, Spanish or international, that sell direct to consumers and already have volume: fashion, accessories, beauty. We design and code the store by hand, get Shopify ready for launch days and, when the business calls for it, make the move to Shopify Plus or open a wholesale channel.

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This is for you if…

  • Your brand sells mostly online and every new collection is a traffic spike
  • Your current theme falls short on sizes, colors, bundles or preorders
  • Multi-brand retailers ask you for orders and you manage them by email and spreadsheets

Stores for brands that live on launches

For a DTC brand, collection launch day brings in a big share of sales. We code product pages and collections that hold up on that day: images at just the right size, few apps loading JavaScript and navigation that takes shoppers straight to what's new.

  • Product pages with size guide and composition in metafields
  • Preorders and back-in-stock alerts
  • Launch collections editable from the theme editor
  • Bundles and complete looks without subscription apps

When to move to Shopify Plus

Plus makes sense when you need to customize checkout, code discounts and shipping with Shopify Functions in custom apps, run B2B with unlimited catalogs or open expansion stores for other countries. If your brand doesn't need it yet, we tell you and work on your current plan.

Wholesale to multi-brand retailers

Many fashion brands also sell to retailers. With B2B on Shopify you give each retailer its own catalog, prices and payment terms, in the same Shopify you use for consumers or in a separate store.

Backed by Shopify

We are a Shopify Plus Partner, and Shopify's official Spanish blog ranks us as the #1 ecommerce consultancy for Shopify in Spain. We work only with Shopify, remotely, with brands across Spain.

Shall we look at your store?Tell us what you need and we’ll send you a fixed-price proposal.

Tell us about your project

How we work with a Madrid DTC brand

  1. Form and video call

    You tell us about your catalog, your launch calendar and what is holding you back today. We review your store and apps on the same call.

  2. Fixed proposal

    Scope, price and date in writing. If we recommend Plus or B2B, we explain why and what changes in your account.

  3. Development on a test store

    We build on a copy of the theme or a development store, with your real products, without touching the store that sells.

  4. V1 review

    You test it the way a customer would on launch day: mobile, filters, sizes, cart and checkout.

  5. Launch, training and follow-up

    We go live outside your peak dates, train your team and support you for 30 days afterward.

Guide for DTC brands selling from Madrid

What to prepare in Shopify when your brand sells direct to consumers, launches by collection and starts getting orders from retailers.

Getting the store ready for a launch

Shopify handles the infrastructure: you don't have to scale servers on collection launch day. What does depend on you is what each page loads. Every app with its own script, every uncompressed video and every extra carousel shows when lots of people arrive at once on mobile.

Before a launch we review which apps load on the product and collection pages, schedule the new collection in the theme editor and check stock per variant so nobody buys a size that is out of stock.

  • Launch collection ready and hidden until go time
  • Variants and stock checked size by size
  • Apps that add nothing removed from the product page
  • Back-in-stock alerts on sold-out sizes

Fashion on Shopify: variants, sizes and content

A garment with several colors and sizes generates a lot of variants. Shopify lets you show each color as its own product or group them, and the choice changes how the collection looks and how each product page ranks.

Size guide, composition, care and model measurements go in metafields and metaobjects: you fill them in once and the theme shows them where they belong, without copying and pasting charts into every description.

Checkout, Functions and Flow as volume grows

With Shopify Plus, checkout is customized with extensions (messages, fields, cross-sells) and discount, shipping or payment rules are coded with Shopify Functions. Shopify Flow automates repetitive work: tagging repeat customers, alerting you when a variant runs low or separating orders that need review.

You don't need Plus to use Flow, which is free on Basic, Grow, Advanced and Plus; checkout customization and Functions in custom apps are Plus features. We help you see where you stand.

Opening a wholesale channel without a second website

When multi-brand retailers start asking for your products, B2B on Shopify replaces the spreadsheet: each retailer is a company with its own catalog, prices and payment terms, and places orders by logging in to your own store.

On the Basic, Grow and Advanced plans you can use B2B with a limited number of catalogs; on Plus there is no such limit and you can assign one to each customer.

Have a project in mind?We reply within 24 hours, with training included and a fixed price.

Tell us about your project

Why Weblineo

Shopify only. 5.0 out of 5 from 151 reviews in the Shopify Partner Directory.

  • Zero templates

    Every store is designed and coded for your catalog and the way you sell. Never a Theme Store theme with your logo on top.

  • Training included

    It comes with every proposal. We want you to own your store and your business, not the other way around, as happens with so many agencies.

  • Fixed price

    Scope, price and launch date in writing before we start. No surprises halfway through the project.

  • The code is yours

    The theme and integrations live in your Shopify account from day one. Everything documented and editable from the theme editor.

Frequently asked questions

What clients ask us most about Shopify agency in Madrid.

Do you have an office in Madrid?

No. We work remotely with brands across Spain, Madrid included, and every meeting is over video call. That way you work with the same team and the same process wherever you are.

Do you work with fashion brands?

Yes, it is one of the store types we build most: catalogs with many variants, size guides, seasonal collections and launches.

Do I need Shopify Plus to sell at volume?

Not always. The Grow and Advanced plans handle a lot of traffic. Plus pays off when you need a custom checkout, Functions in your own apps, expansion stores or B2B with no catalog limit.

Can you move my store to Plus without stopping sales?

If you're already on Shopify, the plan change doesn't affect the store. The work is in what we build on top, and we do it on a copy of the theme before publishing.

How much does a Shopify store for a fashion brand cost?

It depends on scope: custom design, number of templates, integrations and whether there is B2B. After the video call we send you a proposal with a fixed price in writing.

Can you connect Shopify to my warehouse or ERP?

Yes. We use Shopify's Admin API and webhooks to sync stock, orders and shipments with your warehouse, your logistics provider or your ERP.

How do meetings work if we're not in the same city?

Over video call: one at the start to understand the project, another to review the V1 and the training session. The rest of the follow-up runs through our platform, with no endless email threads.

Your next Shopify store starts here

Tell us about your project in a few minutes. If it’s a fit, you book a 30-minute call with a developer and we send you a fixed-price proposal.

Tell us about your projectWe reply within 24 hours