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Shopify agency for manufacturers based in Valencia

We work with manufacturers and brands based in Valencia, Spanish or international, that have sold to distributors and retailers for years and now want to sell to consumers too, or the other way around. We build both channels on Shopify from a single catalog and, if you're on PrestaShop or WooCommerce today, migrate the store without losing data or rankings.

This is for you if…

  • You manufacture or distribute and your wholesale customers order by phone or email
  • You want to start selling to consumers without setting up a second digital business
  • Your store runs on PrestaShop or WooCommerce and maintaining it costs you more than selling on it

B2B and B2C on the same catalog

With B2B on Shopify your wholesale customer logs in and sees their prices, minimum quantities and payment terms, while consumers buy at retail price in the same store. One catalog, one stock and one admin.

  • Companies with several locations and buyers
  • Catalogs with prices per customer or per market
  • Minimum quantities and order increments
  • Net payment terms for wholesale customers

Migration from PrestaShop or WooCommerce

We bring over products, combinations, customers, orders and content. PrestaShop combinations and WooCommerce attributes become variants, features become metafields and every old URL gets its own 301 redirect.

The distributor price lists you already have

If you manage price lists by customer group today, we move them to B2B catalogs on Shopify. On the Basic, Grow and Advanced plans B2B catalogs are limited; if each distributor has its own price list, Shopify Plus is usually the right plan.

Connected to your ERP

A manufacturer usually keeps stock, prices and invoicing in its ERP. We connect Shopify to it through the Admin API so B2B and B2C orders flow in automatically and stock stays up to date.

Shall we look at your store?Tell us what you need and we’ll send you a fixed-price proposal.

Tell us about your project

How we add a B2C channel to your wholesale business

  1. Form and video call

    You tell us how you sell to wholesale customers today, which price lists you use, which ERP you run and which platform your store is on.

  2. Fixed proposal

    Scope, price and date in writing: B2B and B2C model, migration, ERP integration and the recommended Shopify plan.

  3. Migration and development on a test store

    We migrate data to a test store and build both channels while your current store keeps selling.

  4. Review with your team

    Your team tests the V1 as a consumer and as a wholesale buyer: prices, minimums, payment terms and orders in the ERP.

  5. Domain switch and training

    We switch over at your quietest moment, check the redirects and train your team.

Guide for manufacturers selling B2B and B2C on Shopify

How to organize a business that sells to distributors and consumers on Shopify, and what to keep in mind if you are coming from PrestaShop or WooCommerce.

One store or two: how to decide

The most common setup is B2B and B2C in the same store: consumers see nothing of the wholesale channel, and B2B buyers log in to their account and see their terms. You have one catalog and one stock.

A separate B2B store makes sense when the wholesale catalog is very different, when the consumer-facing brand is a different one or when you don't want your public website to show that you sell to distributors.

What B2B on Shopify offers out of the box

B2B on Shopify organizes wholesale with companies, locations and buyers, catalogs that set which products each customer sees and at what price, minimum quantities and payment terms so customers can pay after receiving the order.

On Basic, Grow and Advanced you can have a limited number of catalogs, assigned by B2B market. On Plus there is no such limit and each company or location can have its own catalog, which is usually what a manufacturer with a distributor network needs.

  • Companies, locations and buyers
  • Catalogs and price lists
  • Minimums, maximums and increments per product
  • Net payment terms

Migrating from PrestaShop or WooCommerce

From PrestaShop, combinations become variants, features become metafields or filters, and customer groups with price lists become B2B catalogs. From WooCommerce, categories become collections and attributes become variant options.

Customer passwords can't be imported into Shopify for security reasons. With Shopify's current customer accounts that's not an issue: customers log in with their email and a one-time code. It's worth giving wholesale customers a heads-up beforehand, since they are the ones who buy most often with an account.

The ERP at the center

If your ERP is the source of truth for stock, prices and invoicing, Shopify should read from it, not the other way around. We connect the two with Shopify's Admin API and webhooks so orders from both channels flow into the ERP and updated stock comes back to the store.

If your ERP already has a Shopify connector, we evaluate that first; we custom-code the integration only when there isn't a reliable option.

Have a project in mind?We reply within 24 hours, with training included and a fixed price.

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Why Weblineo

Shopify only. 5.0 out of 5 from 151 reviews in the Shopify Partner Directory.

  • Zero templates

    Every store is designed and coded for your catalog and the way you sell. Never a Theme Store theme with your logo on top.

  • Training included

    It comes with every proposal. We want you to own your store and your business, not the other way around, as happens with so many agencies.

  • Fixed price

    Scope, price and launch date in writing before we start. No surprises halfway through the project.

  • The code is yours

    The theme and integrations live in your Shopify account from day one. Everything documented and editable from the theme editor.

Frequently asked questions

What clients ask us most about Shopify agency in Valencia.

Do you have an office in Valencia?

No. We work remotely with brands across Spain, Valencia included, and meetings are over video call. That way you can review the store with your sales and warehouse teams on the same call.

Can my wholesale and retail prices coexist?

Yes. Consumers see the retail price and each B2B customer sees the price from their catalog when they log in. If you prefer to keep the wholesale channel separate, a separate B2B store can be set up too.

Will I lose rankings when leaving PrestaShop or WooCommerce?

Not if the migration is done right. We map every URL, keep titles and descriptions and 301 redirect every old address.

Do I need Shopify Plus to sell B2B?

Not necessarily. B2B is available on Basic, Grow and Advanced with a limited number of catalogs. Plus pays off when you have many customers with different price lists.

How much does it cost to set up B2B and B2C on Shopify?

It depends on the number of customers and price lists, the migration and the ERP integration. After the video call we send you a proposal with a fixed price in writing.

Does my current store keep selling during the migration?

Yes. We prepare Shopify in parallel and the domain switch happens at the end, once everything has been checked.

Do my wholesale customers have to order differently?

They order in your store by logging in to their account, with their prices and terms already applied. From there they also see their company's orders, without having to call or send emails.

Your next Shopify store starts here

Tell us about your project in a few minutes. If it’s a fit, you book a 30-minute call with a developer and we send you a fixed-price proposal.

Tell us about your projectWe reply within 24 hours